Best Practices and up to the minute news on Customer Experience Management and Service Excellence
Best Practices and up to the minute news on Customer Experience Management and Service Excellence
We all know how it feels to dig into a free basket of soft-baked bread at our favorite food spot. Or returning to that nail salon that offers fresh juice or chilled prosecco at no extra charge. Jason’s Deli – a restaurant chain that boasts monster sandwiches and delicatessen favorites – supplies free self-serve ice cream to its customers. Yum!
In the end, it’s the little (free) gestures that bring a lot of joy.
Guests are dealing with high prices everywhere they turn, so it’s no surprise they’re looking for a deal wherever they go – this is where hotels can score big without spending big.
If you scour TikTok, there are plenty of posts about “hotel hacks,” “hotel items to score,” and “how to get free things at hotels.” So why not give the people what they want? Strategic giveaways can actually increase revenue in the form of repeat stays, glowing reviews, and free word-of-mouth marketing.
Guests love to share a deal with friends, family, and whoever else will listen on social media. They are way more likely to brag about their hotel stay if they feel like they’re getting a lot of bang for their buck.
It’s simple to give guests the special treatment they crave with tangible items that give them the sense that they’re getting away with something. Pampering and guided activities also bring a sense of luxury to any atmosphere. It doesn’t take a huge investment to pull off this cascade of complimentary treasures.
Let guests feel like they’re one in a million by making no-charge products and services an integral part of their stay.
In fact, the right freebies benefit everyone. Practicing the art of the giveaway can boost business by convincing customers they are saving money. The sense of saving, combined with the satisfaction from receiving extra goodies, is sure to boost the guest experience.
Here’s a list of the top ten ways to get guests feeling fabulous – and posting about their super savvy hotel finds…
Build costs into initial pricing, or use what is already on hand. Either way, offering what you can to guests is an upfront investment that pays big in experience. Deck out freebies with logos whenever possible to get an extra boost of brand reinforcement.
Guests will appreciate every perk no matter how insignificant it may seem – all while hotels grow their business and improve reputation. It’s a freebie win-win.
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