3 Ways Hotels Can Attract Remote and Hybrid Workers

Working professionals have more freedom to travel while still maintaining their working hours.

I’ve recently watched a friend of mine travel state to state, visiting friends and attending unique events for about a month. Anyone with a traditional job could never get that much PTO, but as a remote worker, that concern never crossed her mind.

Some of us might not be as lucky, but my friend is one of the many workers taking advantage of the rise in remote and hybrid positions. In fact, the prevalence of these positions has increased by 30 percent in just the last year.

Flexible working gives consumers the freedom to travel more often without taking any time off from their jobs. The increase in travelers within this demographic means hotels must start adapting accommodations that are important to remote and hybrid workers. Implementing important changes is a great way to tap into a growing market and attract guests that your competitors may not be able to. A portion of these workers are likely to travel much more frequently, as my friend has, which means there’s even more potential for you to develop customer loyalty.

There are a few amenities that this demographic will be looking for, and at the end of the day, your more typical guests will likely appreciate them too.

1. Working space

Hoteliers can transform underutilized spaces like lounges into work areas. Providing comfortable seating, power outlets, and proper lighting will elevate the work environment. You can also use spare spaces to set up private meeting rooms that guests can reserve. To add an additional layer of convenience for working travelers, include a complimentary printer within these spaces.

If there are guest rooms with extra space, install a desk with or near outlets so guests don’t even have to leave their space to comfortably get some work done. Ensure the wifi you provide has a strong connection with proper loading speeds. This is ideal throughout the entire building, but especially in dedicated working spaces.

2. In-room amenities

In addition to a desk and ample outlets, hotels can introduce amenities such as complimentary coffee and tea makers. A well-stocked mini fridge can also make a big difference here. Convenience is king! An in-room microwave is another ideal amenity since workers will have the ability to store and reheat food with ease. This can make a world of difference for long-term travelers.

Hotels can offer room service menus with a range of options specifically curated for remote workers. This can include grab-and-go meals, nutritious snacks, and energy drinks to keep guests energized and focused throughout their workday.

3. Special bundles

If you can’t include proper working spaces and the aforementioned amenities in every room, consider adding them to a select few. Advertise these rooms to remote and hybrid workers and offer long-term stay discounts.

Hoteliers can also provide discounted rates for guests staying for an extended period, such as a week or a month. These packages can include benefits like complimentary breakfast, laundry services, access to fitness facilities, and discounted food options.

Since this demographic is also more likely to develop brand loyalty due to the frequency of their travel, you can create loyalty programs specifically designed for remote workers. These programs could offer perks such as discounted rates, room upgrades, faster check-in/check-out, and exclusive access to lounges or other amenities.