Best Practices and up to the minute news on Customer Experience Management and Service Excellence
Best Practices and up to the minute news on Customer Experience Management and Service Excellence
Artificial intelligence is transforming a variety of industries, including restaurants and travel. AI also can work wonders at salons when owners embrace this technology.
The global artificial intelligence market is valued at $93.5 billion, and is expected to have a compound annual growth rate (CAGR) of almost 40 percent between 2022 and 2030, according to AI market research by Grand View Research. Salon owners may want to take notice.
“The term for technology that gets continuously smarter may be “artificial intelligence,” but the benefits of AI for salons are very real,” Salon Today states. “Salon owners who have been incorporating AI into the workplace are enthusiastic about the potential of this software to recruit clients, enhance the client experience and train employees.”
Here are five ways AI can help your salon offer better, faster and more personalized service:
Many clients and potential clients don’t want to pick up the phone to call a salon to schedule an appointment, especially if they belong to the millennial or Gen Z generations. Artificial intelligence can make it easy for these clients to schedule appointments quickly and easily via chat by providing a link for online booking. AI also can allow you to confirm appointments or make it simple for clients to cancel or reschedule with notice, allowing your salon to minimize the amount of time and money lost to no-shows.
An AI-powered chatbot can free up your front desk staff, release them from having to answer the same basic questions over and over, and allow clients and potential clients to get answers when they want them, even if that’s at 2 a.m. “Many questions coming into a salon are simply about price and services offered, which AI can easily answer whether it’s by text or in a chat box,” Salon Today states. “And now these programs are able to learn how to answer more complicated questions, such as whether it’s possible to book specific multiple services on the same day.”
In the salon business, cancellations and rescheduled appointments can create gaps that need to be filled in order to maximize revenue and work efficiency. AI tools also can help salons fill these spaces by finding clients who want services that would fit the available time frame and messaging them to offer them the open time slot, according to Salon Today. AI tools can help you “automatically fill your book,” according to Reach.ai, which provides AI tools to salons and other personal care businesses.
One of the biggest client satisfaction issues facing salons: getting the cut and color right. Communication between stylists and clients is notoriously fraught: the client may have one idea in mind, and the result may turn out completely different due to a gap in communication. This can lead to bad reviews or lost revenue when a stylist tries to “fix” an outcome for a dissatisfied client. Enter new AI hair styling tools, which use artificial intelligence and augmented reality to create a “hyper realistic” image of how a new hairstyle might look on a client.
A bad review or few can make or break a salon. Fortunately, AI tools can allow you to find out what’s being said about your salon online and to manage your online reputation. AI can alert you to negative reviews, letting you respond right away, both to the client who wasn’t satisfied and to their review. Showing that you take reviews seriously and correct issues in a professional way can go a long way toward boosting your salon’s reputation.
Consider using AI to give your salon a refresh, to help you offer better, more personalized service and to create and keep satisfied clients who will visit your salon for many years to come.
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