Best Practices and up to the minute news on Customer Experience Management and Service Excellence
Best Practices and up to the minute news on Customer Experience Management and Service Excellence
Is your hotel making the most of marketing and brand-boosting opportunities right in your own hometown? If not, you’re missing out on marketing opportunities that raise awareness about your hotel through community partnerships that could lead to individual and group bookings while demonstrating your brand’s social consciousness.
“One of the best marketing strategies for your hotel is to get involved in your community,” according to Hotel Propeller, a hotel website management and website hosting company. “In today’s world, your community wants to see you making a commitment to your city. They want to see you getting involved and building relationships.”
Partnering with nonprofits and other community organizations can boost more than just your bottom line from new and repeat bookings. Local partnerships and community involvement can also lead to building your hotel’s reputation through online reviews and word-of-mouth exposure, giving your hotel an edge over competitors, says Hotel Propeller.
Ready to get your name out there locally by getting your hotel involved in your community?
Here are five tips for increasing brand awareness, local appreciation and community goodwill for what your hotel has to offer guests and the community.
There are lots of ways to contribute to a local 5K, 10K or marathon. Your hotel could spend a nominal amount for your logo to be displayed on race t-shirts along with other sponsors. You could purchase booth space to hand out foam drink koozies, key chains, refrigerator magnets and other inexpensive giveaway items to the event’s participants and spectators.
Your hotel could even enter its own team of employees to participate in the walk, building employee morale along with community awareness. A small investment in team t-shirts with your hotel’s name on them worn during the walk also puts the word out about your hotel. Then market your hotel’s participation with social media posts and videos.
Local artists are always eager to display their paintings, photography, sculptures or other art in public places. So, put the word out to local galleries and art schools that you’re looking to display the artwork of local artists in your hotel lobby and/or hotel rooms. You’ll give guests a taste of local art, plus a chance to purchase one-of-a-kind artwork.
Meanwhile, your hotel is helping artists earn a living while demonstrating that your hotel is involved in promoting and supporting the local art scene.
Serving on the board of a local nonprofit that you care about is a great way to meet other members of your community, says Hotel Propeller: “Make sure that it’s an organization that you care about. Secondarily, you want to ensure it aligns with your overall strategy.”
Through serving on a board, you’ll meet other nonprofit organizations that could lead to community partnerships with your hotel. You’ll also meet owners and management of local businesses that may book rooms, conferences and event spaces down the road or let other local or out-of-town companies know about your hotel for group bookings.
Using local vendors shows that your hotel cares about other businesses in the community, according to hotel management software company Preno.
“Sourcing labor and resources from your local community can help other local businesses generate revenue,” says Preno. “It also reduces your carbon footprint and develops positive business relationships.”
Guests far away from their own local growers will appreciate that your hotel hosts a weekly farmer’s market in your hotel parking lot, lobby or other on-site space. They’ll love that your hotel is helping local farmers and other vendors. They’ll also appreciate a bit of fresh produce while traveling, along with the opportunity to buy unique, local products and crafts.
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