6 Local Experiences Hotel Guests Appreciate

Today’s guests seek local experiences that immerse them in your city’s culture, dining and entertainment offerings. More than three-quarters (81 percent) of consumers surveyed say they’d like to enjoy local experiences while staying at hotels, according to “Hotels’ Digital Divide,” a report from hotel operations Platform Alice. Local food, fun and festivities top the list of local experiences guests seek, and many look to hotel staff and management for guidance and suggestions. “Nearly every guest seems open to a concierge-like suggestion. It just might be the quickest way to please everyone, all the time,” according to the Alice report. Property owners and managers are often experts in their guests’ preferences and the best local restaurants, events, activities and local tours, according to Trivago Business Blog. “Hotels and other accommodation providers are perfectly positioned to connect their guests to the ideal local tour or activity — and boost their ancillary revenue in the process,” says Trivago. Looking for ideas on how to offer guests local experiences that showcase your city and hotel? Read on for six local experiences guests will love. 1. Food tastings and tours Does your city host annual or monthly food tours and tastings at local restaurants? Nearly half (40 percent) of respondents in the Alice survey say they are most interested in food tastings/tours of local cuisine. Guests appreciate it when you let them know about food tastings and food tours available during their stay. Partner with tour hosts to offer tickets to food tastings and tours as an add-on or as part of a bundled room package. 2. Guided tours Many guests prefer a tour guide who can give them an overview of local sights, restaurants, events and activities during their stay. In fact, 36 percent of respondents in the Alice survey say they’re interested in guided tours of the town they’re visiting. Trivago recommends partnering with local tour operators and activity providers, which can handle providing the tour while your hotel collects additional revenue with commissions. “Bundle a local tour or activity with the room itself, creating an enticing package deal to promote online and increase occupancy,” advises Trivago. “When these package deals are available on the property’s website, it’s a great way to encourage direct bookings.” You can also sell local tours on the hotel website and/or offer them during check-in. 3. Wine and beer tours With the popularity of enjoying crafted beers at local breweries, many guests are always on the lookout for popular breweries with a vast selection of beers. If you live in a region with wineries, tours and tastings can also be a popular add-on or part of a bundled package. 4. Local products Guests appreciate a hotel’s sustainability efforts and support of local farmers, entrepreneurs and businesses. Showcase local food and craft products for sale in the lobby and/or host a weekly farmer’s market in the parking lot or an event room. 5. Seasonal events Is there a local apple orchard that’s fun to visit in the fall? What about seasonal music, hot air balloon or music festivals? Let guests know about seasonal events that are part of your local culture and city vibe. 6. Local art and music Offering live local music in the lobby or hotel restaurant or bar allows guests to experience the local music scene. Displaying and selling local artwork in the lobby, rooms and common spaces also showcases and supports local artists while giving guests a taste of local culture.

6 Local Experiences Hotel Guests Appreciate

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