Best Practices and up to the minute news on Customer Experience Management and Service Excellence
Best Practices and up to the minute news on Customer Experience Management and Service Excellence
Guests increasingly seek the convenience of to-go service from high-end restaurants, but these fancy joints often have exclusive guidelines — and expectations — regarding takeout orders.
Many fine dining establishments choose not to work with third-party delivery services. Kaluz in South Florida doesn’t even take orders over the phone. When they arrive to place orders, these guests are encouraged to step aside and make room for diners waiting to enjoy table service.
Strict policies, high standards, and even higher prices demand a meticulous approach to the in-person takeout experience.
For fine-dining restaurants, creating an efficient and elegant environment for to-go customers is crucial—not only to maintain the restaurant’s reputation but also to capitalize on an evolving market trend. Independent research from DoorDash reveals that 70% of Americans picked up takeout orders in July, and over 30% of guests now order more takeout than they did last year.
As the trend of to-go dining continues to evolve, fine dining restaurants must adapt their operations to meet the expectations of takeout customers. Streamlining packing processes, assuring quality control, and providing managerial oversight are a few ways restaurants can elevate the to-go experience to match their standards of table-side hospitality.
Read on to explore seven innovative strategies for enhancing the flow of to-go orders, ensuring that these dining experiences remain as exceptional as those enjoyed within the restaurant’s walls.
One of the first steps to streamline the to-go experience is to allocate specific staff members to handle these orders. This team should be well-trained in both customer service and the menu. With dedicated staff, guests feel prioritized, leading to faster service and more personalized interaction. Staff members should greet guests warmly, confirm orders, and provide insights about the dishes, further enriching the to-go experience.
A systematic approach to packing to-go orders can dramatically improve speed and accuracy. Designate a specific area in the kitchen for preparing these orders, equipped with all necessary packaging materials and tools. An assembly line method can expedite the packing process – one team member is responsible for gathering the food, another for packing it, and a third for quality control. This not only minimizes confusion but also ensures that every order meets the restaurant’s high standards.
Ensuring the quality and accuracy of to-go orders is paramount in maintaining the fine dining experience. Implementing a double-check system, where a second staff member verifies the order against the ticket, can significantly reduce mistakes. Consider using visual aids such as color-coded labels for different types of dishes to help staff quickly identify components of the order. This attention to detail builds trust in the restaurant’s commitment to quality.
Having a manager oversee the to-go order process, especially during peak hours, can provide immediate solutions to any challenges that arise. This manager can monitor the flow of orders, allocate staff where needed, and ensure that the service remains efficient and courteous. Their presence also empowers staff to address customer concerns swiftly, improving the overall experience for both to-go patrons and the supporting staff.
Designing a dedicated area for to-go orders within the front of the house is essential for an organized and seamless experience. This space should be clearly marked and separate from the dining area to prevent congestion and confusion. Consider incorporating comfortable seating for guests waiting for their orders, along with a clear ordering station. This thoughtful design helps to communicate that to-go customers are just as valued as those dining in.
Leveraging technology can further boost to-go ordering. Consider investing in a user-friendly digital ordering system that allows customers to place their orders upon arrival. This system can include features like estimated wait times and a notification system to alert customers when their orders are ready. By integrating this technology, restaurants can streamline operations and reduce wait times, creating a smoother experience for all.
To differentiate the to-go experience from dining in, consider offering exclusive menu items or special promotions for to-go orders. This can include limited-time offerings, family-style meals, or curated boxes that showcase seasonal ingredients. Highlighting these exclusive options can entice guests to choose to-go, making the experience feel unique and adding a sense of occasion to the convenience of takeout.
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