Leadership

Enhancing Guest Experience: How Hotels can Collect and Use Guest Feedback

Joe Pye
January 31, 2025

Guest feedback is one of the most powerful tools hotels have to improve service, create memorable stays, and drive repeat business. But getting useful insights requires more than just scanning online reviews – it takes a structured approach that ensures every guest feels heard and valued.

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Tags : Guest Experience, Guest Loyalty

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Joe Pye

Joe Pye is the Editor-in-Chief of The GEM Journal. For the past seven years, Pye has worked as a finance reporter before diving into the world of guest experience. As a former hospitality hero himself, Pye draws on his time bringing restaurant guests the best experience for the buck. If there’s one thing his work as a finance and hospitality reporter have in common – it’s money.

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