Best Practices and up to the minute news on Customer Experience Management and Service Excellence
Best Practices and up to the minute news on Customer Experience Management and Service Excellence
Health and wellness are on the minds of hotel guests more than ever. One reason may be the recent focus on staying healthy and well that became a trend during the COVID-19 pandemic, according to hospitality news resource Hospitality Net.
“Nowadays, many hotels in different regions are participating in new spa and wellness trends, improving the service range with traditional and local spa applications,” wrote Bendegul Okumus, associate professor, UCF Rosen College & Hospitality Management in a Hospitality Net opinion piece.
Health and wellness amenities range from basic fitness centers to more unusual offerings such as color therapy — a type of spa service that uses lights and colors — to calm guests and lower blood pressure.
Read on to discover hotel health and wellness amenities that health-conscious guests will love.
Appealing to health-conscious guests or those simply seeking a calming experience can set your brand apart from competitors that offer only a fitness room with a couple of treadmills and a rack of free weights.
“Not only are wellness hotels often more in tune with nature, they’re also soothing for the mind, body, and soul, according to Cvent, an event planning and management technology provider. “Although wellness hotels are trending, we see this as part of a larger global movement that prioritizes slower living and self-care which means it’s likely to stick around for a while.”
To get you started on a few ideas for your hotel, here are four resorts that stand out for their health and wellness amenities and programs, according to Cvent.
This hotel is focused mainly on health and wellness. Offerings include:
All-inclusive stays at Canyon Ranch Woodside offer unlimited meals and snacks, pool and fitness center, sauna sessions, health and wellness workshops and health and wellness “experiences” based on five wellness pillars:
This all-inclusive, luxury, immersive wellness resort includes all snacks and meals. Experience offerings include yoga and fitness, mediation breathwork, equine activities and outdoor adventure experiences. Other offerings include:
“Carillon Miami offers a variety of treatments that combine Western, Eastern, and alternative medicine,” says Cvent. “From steam to infrared saunas, their signature treatments are designed to transform your wellbeing and enhance your experience visiting Florida.”
Health and wellness amenities at this luxury resort included in the room rate:
Even if your hotel isn’t a luxury resort, consider adding at least or two amenities and programs from the above examples to improve the guest experience. Even a scaled-down version of these health and wellness amenities can attract health-conscious guests and improve the guest experience.
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