Best Practices and up to the minute news on Customer Experience Management and Service Excellence
Best Practices and up to the minute news on Customer Experience Management and Service Excellence
The new calendar year promises to bring some more changes to the hospitality industry that like many others has changed alongside the nature of work and oft-evolving technology that has changed the way workers view and interact with their employers and their job responsibilities. Here are a few ways you might notice hotel change their operations to better suit their customers desire:
Chatbots are especially popular in helping customers make reservations or to answer questions about some of the big-picture operations of a given business. Slowly but surely, companies are finding ways to reach customers outside of physically speaking to them at the front desk or placing a phone call to their room.
Many times, people find ease in confirming and tweaking the details of their stay(s) using a computer or another device, and even logging complaints is common online now. Doing so provides a record both for the hotel and the guest, and that information can be useful since it may have staff decide how to respond if a hotel has a given set of recurring problems. Using artificial intelligence to help initially combat those concerns may free up staff to handle one of the many other tasks they are responsible for during the workday.
There’s a case to be made that AI can help hotels and other places more precisely respond to customer preferences. Hoteliers who do not emphasize a move toward embracing such technology, then, risk falling behind in a rapidly-changing industry.
Customers now more than ever are looking for businesses that tailor their experiences to them, and hotels may find themselves obligated to do so to compete. If a customer is looking for a room with a certain view, for example, AI can help front desk staff choose a room if available that accommodates that guest. If a customer would like a wake-up call so they can ensure that they take advantage of a continental breakfast, staff can use AI to have a staff member promptly contact that guest.
Many experts foresee a recession in much of the world next year, and if used correctly, AI can help companies better understand where to dedicate their resources, which means they can trim the fat where needed. That’s especially important in an industry very much dependent on the ways in which travelers both domestic and international perceive this country and their pockets.
Executives working in hospitality and elsewhere are pondering the ways in which AI can make their jobs easier, especially by outsourcing menial and routine tasks. Doing so may mean they get rid of what they feel are redundant workers, and the remaining ones may then have time to devote themselves to more meaningful tasks where the big-picture focus of the business is concerned.
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