How Artificial Intelligence is Reshaping The Hotel Industry

Don’t sleep on these five emerging AI trends in hotels.

From concierge to personalization, the hotel industry is focused on the guest experience. Historically, hoteliers have placed humans at the forefront of excellent service. But Artificial Intelligence (AI)-software tools are powerful resources hotels can leverage to save time and money, while improving guest’s stay.

More than 8 in 10 travelers are “comfortable using technology” in hotels. AI is capable of handling repetitive tasks efficiently and effectively, helping hotel staff focus on creating new and innovative ways to provide the best service to guests.

Here are five ways AI is reshaping the hotel industry and can help you stay ahead of the competition.

1. AI Concierge

Hotels do not necessarily need a person to check guests in and out. Using AI technology, guests can take care of check-in and leaving directly from their smartphone. Guests can also order room service 24/7 without dialing the front des

Most questions hotel concierges receive are simple like, “what are the best restaurants in the area?” A chatbot development service can easily answer those questions. AI developers are making strides every day. Chatbots are even learning to answer complicated questions, making AI technology a solution to revenue-draining tasks.

2. Improve Guest Experience

Personalization is one of the biggest factors in business and leisure travel. AI technology can track data of guests’ experience. Hoteliers can keep detailed records of their customers’ purchasing patterns and preferences. Knowing guests’ likes and dislikes increases positive experiences, which leads to repeat business and success while upselling additional purchases.

3. Improve Work Efficiency

Hotels often face cancellations and travel changes. AI tools make booking and modifying travel plans simple. Human error can create gaps that need to be filled to maximize revenue and work efficiency. AI solutions can fill in those gaps by removing additional steps for guests.

4. Streamline Day-to-Day Operations

AI solutions can improve housekeeping and maintenance. Hoteliers can install smart building systems to monitor everything from the temperature to lighting of rooms. Cameras and sensors can capture guests’ behavior. Data tracking technology can optimize service pricing and revenue. Analyzing that data can lead to optimal guest experiences while increasing energy efficiency for overall operations

Guest patterns become predictable. AI tools can track utility usage from power, water, and in-room air conditioning and heating. By predicting utility usage, hotels can reduce costs. The same can be applied to food and consumables: Use AI tools to monitor the number of consumables purchased and used to optimize spending budgets.

5. Manage Your Online Reputation

Bad reviews guide customers on where they choose to book a hotel. Fortunately, AI tools can allow you to track what is being said about your hotel and to manage the brand’s online reputation. AI can alert you to negative reviews, letting you respond right away, both to the client who was not satisfied and to their review. Showing that you take reviews seriously and correct issues in a professional way can go a long way toward boosting your hotel’s reputation.

AI has only shown what it is capable of up until today. Technology will continue to push the boundaries and prove the power of what these tools can do in the hotel and lodging industry. Will your hotel stay in the forefront or fall behind with out-of-date competitors?