Lighting Enhances Guest Experience and Boosts Hotel Revenue

Some of the most memorable experiences for your guests are subconscious. The emotional response of the five senses (touch, scent, sound, taste, and sight) can determine the perceived value of your hotel.

Sight can be brought to the forefront of sense by focusing on lighting. In the hotel industry, the name of the game is creating memorable guest experiences to drive revenue and repeat business. How can you capitalize on an overlooked way to enhance ambiance and your guests’ comfort in this competitive market?

The GEM Journal covers the impact lighting has on guest perception and the actionable tasks you can take to improve your hotel’s lighting.

You may even save money

Your hotel needs some lighting. Why not create a warm experience while saving money on energy? LED lighting can reduce operational costs and enhance guests’ emotional response.

Homewyse has a “Cost to Design and Install Lighting Control Systems” calculator. It’s a neat online tool that helps budget for installation costs. According to Homewyse, LED lighting can cut your energy usage by three-fourths. LED lighting “consumes 75% less energy than the incandescent bulbs traditionally used,” the page says.

The lighting tends to be more flexible and easy to fit. Homewyse says installation costs can range from $7,090 to $8,594.

Shine a light on the guest experience

A study published in the Hospitality Research Journal titled “Investigation of Lighting Impact on Customer Satisfaction” concludes there’s a major influence.

Whether noticed or subconsciously, lighting affects mood and perception. With that said, poor lighting can also lead to discomfort. Setting the mood is imperative to a holistic overview of what perception your guests experience.

Work with an interior designer to hone in on a warm, welcoming lighting design that breathes comfort in your lobby and bars. Your investment will create guest satisfaction, repeat business, and positive reviews, bringing in new business.

Shine a light on increased revenue

When lighting is designed and installed strategically, it can increase customer spending. With a cozy atmosphere, guests want to spend more time in your hotel facilities and are more likely to spend more money.

Guests will spend more time hanging out in communal areas like bars and restaurants. When they’re comfortable around more people, they’ll drink and eat longer – increasing your revenue streams.

Of course, when guests have a good time, they’re more likely to return and recommend your business to others. Creating a well-lit space showcases cleanliness and a welcoming atmosphere.

Lighting is a strategic investment

Thoughtful lighting is more than an aesthetic choice. When done with a strategy, it’s a business decision that can enhance the guest experience, reduce operational costs, and increase revenue.

Consult lighting and interior design experts to create and implement lighting influencing guest perception and spending behaviors. Brighten spaces that shine a light on success for the long run in your hotel.