Make the Most of Rural Locations With a Bed and Breakfast

This is a unique and monetizable method if you want to pave your own way into hospitality management.

City life and large, bustling hotels may not be for everyone. You don’t have to live in a heavily populated area to make your mark as a hospitality manager. In fact, a rural and far-away place can leave you with equal success.

The bed and breakfast (B&B) industry has an estimated worth of $3.4 billion according to property management group Little Hotelier. It’s not always going to be quite as lucrative as those hustling hotels, but it offers a change in lifestyle for those who want it.

About 72 percent of B&Bs are located in villages and rural areas. The great news is that the rural tourism market is likely to reach $102.7 billion in 2023 and is projected to grow over the next 10 years. They tend to offer between four and 11 rooms with a 44 percent occupancy rate and a $150 average daily rate. Not so bad for being in the middle of nowhere.

While most (80 percent) of B&B owners live on the premises, it’s not required. You have the freedom to decide how much interaction you’d like to have with your guests.

Is a B&B the right choice for you?

You have the freedom to not interact frequently with your guests, however, you should still be present throughout their stay. You’ll have to be there to welcome them, to present meals, and demonstrate a warm and welcoming demeanor. Part of the charm of B&Bs is the ability to connect with others in a more homey environment. If this sounds miserable to you, then a B&B may not be an ideal choice.

Like managing any hotel property, you’ll have to have a savvy understanding of financial planning, marketing strategies, local laws, and several other factors that go into sustaining a profitable business.

Also consider if, on top of all that, you’re okay with day-to-day tasks like cooking and keeping things clean and cozy.

Choosing a location

Part of the appeal of B&Bs is the quaint aura they provide, and the location has to reflect that. Choose a location with proximity to popular attractions or activities. Whether it’s outdoor activities, cultural sites, or local events, being near points of interest improves the overall experience for guests and attracts a larger demographic. You certainly don’t have to be right next to these attractions, just be within a reasonable driving distance. Also ensure your B&B is easily accessible, especially if it’s located in a rural area. Consider proximity to major transportation hubs, roads, and airports. The ideal is to be away from major areas, but you’ll still want to be reachable.

You should also find an area that offers a scenic backdrop, like mountains, lakes, or countryside views. This will add to the charm and tranquility and create a more memorable experience.

Creating the right atmosphere

A beautiful or small yet charming area is a great place to start. Creating an overly modern or another interior aesthetic that clashes with that vibe can turn guests away. Most travelers looking to enjoy flower fields, mountains, and cobblestone towns aren’t looking for a hyper-modern place to rest. Although you absolutely should have modern amenities like high-speed WiFi.

Your décor should reflect the character of the area, whether it’s a quaint rural setting, a coastal retreat, or a cabin in the woods. Choose a theme that applies to all of the common areas and rooms. Thoughtful touches, such as locally sourced artwork, can create a sense of authenticity and charm. Little things can make a big difference. While purchasing all the items needed to create your B&B, prioritize comfortable bedding and furniture to ensure your guests have a cozy and restful stay.