Marriott Scoops Up Outdoor Lodging Brand

For the past century, Marriott has been one of the largest hotel chains in the world. Now, the hotel giant is entering the outdoor hospitality market.

Marriott announced last week that it acquired Postcard Cabins, a hospitality brand that caters to nature and camping enthusiasts. The company brings its 1,200 “glamping” cabins to the Marriott brand.

Postcard Cabins was founded in 2015 and provides an outdoor camping experience to guests located 2 miles from most major cities.

“As guests are increasingly interested in nature-immersive travel,” says Leeny Oberg, Chief Financial Officer and Executive Vice President, Development, Marriott International. “Whether you’re looking for bespoke lodging near natural wonders, an elevated camping experience, or off-the-beaten-path excursions in nature, our planned outdoor-focused collection is expected to offer a broad array of options for seasoned adventurers and first-time explorers.”

A trend to follow

Outdoor lodging and camping have been a growing trend among Americans. Mntn research released data showing that the popularity of immersive travel has been on the rise for years.

Since 2015, Postcard Cabins has hosted more than 2.4 million guests at 1,200 cabins throughout 29 locations.

This could be a trend worth exploring as it develops. Guests enjoy the experience of the outdoors without sacrificing the typical creature comforts.

Postcard Cabins disrupted the lodging industry by providing a camping experience with cabins featuring full kitchens, private bathrooms, and dog-friendly travel.

“In joining Marriott, we’re excited to bring the Postcard Cabins experience to a global audience seeking exactly what we offer — a place to slow down, disconnect from the everyday, and invest in the relationships that matter most,” says Jon Staff, Founder, and CEO of Postcard Cabins. “What started a decade ago with a small group of believers in the power of spending free time in nature has grown into a national movement, which we expect will only gather steam with Marriott’s expansive reach.”