Best Practices and up to the minute news on Customer Experience Management and Service Excellence
Best Practices and up to the minute news on Customer Experience Management and Service Excellence
There are professors at hospitality colleges across the country, and you may not think there is a natural fit between what they do and what you are concerned with where your job is concerned.
Academics want to understand the profession better and consider that you are much closer to what they care about than they are. They can only understand the ins and outs so much from the ivory tower, and they want the viewpoint of people who are practicing professionals.
Cornell has a Center for Hospitality Research that curates research from Ivy League institutions and others around the country. Similar setups exist at the University of New Orleans and the University of Central Florida, among many others.
Tourism and Hospitality Research is probably the most prestigious journal where faculty detail research endeavors and their larger meaningfulness to the academy. Your staff has an opportunity to help better teachers communicate points that matter to students who may eventually end up at your establishment or a similar one, so if they reach out, take the request(s) seriously.
Researchers are looking for folks from the community to be honest about whatever topic they are studying. To that end, you should be forthright and thorough in explaining what phenomena you might be seeing during the day-to-day duties of your job.
A public page from the University of Texas at Austin encourages participants to be upfront with researchers if they have any concerns or if they would like to cease their participation for whatever reason. The Seattle-based Institute of Translational Health Sciences helps people find studies and participants that fit their needs. By the time you’re in front of a researcher, those details will have taken care of themselves.
Very few outside of the academy understand the ins and outs of a given study or academic research more generally. Many would admit, even as researchers, that it’s difficult to understand the process and how all the moving parts work in harmony. If they have some trouble, there’s no issue with you having trouble.
You should take the chance, to be honest and ask for clarification where you need it. There’s nothing wrong with asking a researcher why certain information is pertinent or what exactly they need in terms of granular details.
Don’t let there be a scenario where you don’t fully understand since it’s important for their study. You’re also using work time, perhaps, to participate, and you want to make it count.
Vaunted institutions like the University of Virginia and Columbia University make it clear that researchers are obligated to answer any questions that their participants might have for ethical reasons and other reasons.
It can be difficult at times for researchers to find people to participate in their studies. If you don’t mind doing so again, give them your information. Not only might that make their search and research process, but it may also mean some money for you — plenty of studies will pay folks for their participation, either in cash or via a series of gift cards or some other incentive.
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