Best Practices and up to the minute news on Customer Experience Management and Service Excellence
Best Practices and up to the minute news on Customer Experience Management and Service Excellence
If you’re privileged enough to be able to read this article with ease, adult literacy may not be something that often crosses your mind. However, for a huge percentage of our country, it represents a significant barrier to accessing services and businesses.
130 million Americans struggle with low literacy, with 54% of adults reading below a fifth-grade level. Approximately 1 in 5 people in the US is functionally illiterate, meaning that they may not be able to read any printed material at all. This statistic varies by state, with states like New Mexico, Texas, Louisiana, Mississippi, California, and Florida with some of the lowest literacy rates in the nation.
While there are many organizations and government funding programs dedicated to improving adult literacy, it is still something many people struggle with on a daily basis. Here are a few simple ways to make your business more accessible to people with low literacy.
These changes improve the likelihood that a customer with low literacy will choose your business over all the others out there. There is a myriad of reasons why a person may have a low literacy level. Regardless of the cause, all customers deserve respect and a comfortable and dignified experience in any business. With just a little mindfulness and a few simple additional steps in creating written materials, you can help people who are already struggling and help them feel welcome in your business.
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