“Sustainability’s Imperative”: Luxury Hotels Are Embracing These 3 Eco-friendly Approaches

The majority of travelers are worried about climate change. Like it or not, sustainability attracts a large customer base.

The data doesn’t lie, more and more travelers are prioritizing sustainability. Luxury hotels recognize this trend and are hopping on, but you don’t have to live in luxury to keep up.

Consulting firm Deloitte analyzed two of their most recent global consumer surveys as well as third-party research, 68 percent of their respondents said they consider climate change an emergency. Within their analysis, they cited a survey from Booking.com which concluded that 53 percent of travelers are “more determined” than they were last year to travel sustainably. Hilton found that more than 40 percent of travelers under 25 actively look at a hotel’s sustainability practices before they book. They’re already making efforts to increase sustainability nationwide.

“As hotels, airlines, and car rental companies seek to win their share of a smaller corporate travel pie, demonstrating more climate-friendly practices could strengthen their position,” Deloitte’s researchers wrote.

Soneva, a luxury hotel chain in the Maldives, began its journey towards sustainability two decades ago. Others in Costa Rica, Dubai, Santa Monica, and all over the globe are following. We can easily take notes on their methods.

1. Trash to treasure

In 2021, Soneva recycled 90 percent of its solid waste which ultimately generated $400,000. One way they did it is with a glass studio. Broken or used glass is brought to the studio and turned into art. Guests are open to come to watch the blowing glass artist, view the art, and even take classes. Hiring an artist and maintaining a studio isn’t the only way.

Start by adding recycling bins throughout your hotel. You can repurpose the materials yourself, but even if you send them off to a third party, presenting the bins demonstrates to guests that you care. You could also collaborate with local recycling centers or waste management companies to collect and process your recyclables. These partnerships can sometimes lead to revenue-sharing agreements, creating another potential income stream. Alternatively, if you have separate bins for food waste, you can compost. It’s inexpensive and you can use it in your landscaping and in your marketing.

2. Solar energy

By switching to solar energy, Soneva reduced its diesel consumption by 287,084 liters, the equivalent of driving a car 1,800,000 miles. Using sustainable energy can power your lighting, heating, and cooling – resulting in significant savings.

Hotels can generally save about 30 percent by switching to renewable energy, according to the U.S. Department of Energy. While installation costs can range from $15,000 to $50,000 dollars, that money can be paid off by savings and increased business thanks to environmentally-conscious travelers – not to mention a 30 percent tax credit. Even if you don’t use solar energy to power your whole business, it can still help increase your revenue.

3. Embrace local culture

Hiring world-class glass artists is just one way that Soneva embraces local culture. A much cheaper method they use is decorating with work from artists in the area. From lighting to wall art to sculptures – there are so many ways to add personality to your hotel’s decor.

Depending on the artisans near you, you could order custom lamps or chandeliers. Local painters, sculptors, and potters are much more likely to capture the charm of the area than those bought at chains. Even furniture and carpeting could be found locally. Food made locally is more sustainable and often fresher. Simple things like honey, fruits, and bakery items can be locally sourced and offer your guests a more special experience.