Want to Attract Younger Hotel Guests? Go Green

Sustainability is trendy among Gen Z and Millennials. Here’s how to make money while saving the planet. Concerns about the climate are rising, and are especially prominent amongst Gen Z – a group with growing economic power. One consumer report says that they’re making “sustainability-first purchasing decisions” and that they’re influencing other generations to do the same. So, it’s important to get ahead of the curve and meet the needs of a growing client base. Operto, a technology company, conducted a study on sustainability among consumers. They found that 30 percent of respondents say that a hotel’s sustainability is “highly” important to them when choosing a place to stay. Over half say that “they check for eco-friendliness as a bonus” when looking for hotels. If you want to keep up with consumers, it’s time to start looking for ways to reduce their environmental footprint and operate in a more sustainable way. There are many ways that hotels can become more environmentally friendly, from reducing water and energy use to implementing recycling programs and offering eco-friendly amenities. Reduce Energy Use One of the biggest contributors to a hotel's environmental footprint is energy use. Hotels can reduce energy consumption by implementing a range of measures, like using energy-efficient lighting. Another effective way to reduce energy use is to invest in renewable energy sources, like solar panels. While these technologies can be expensive to install, they can ultimately help hotels save money on their energy bills while reducing their carbon emissions. Conserve Water Water conservation is another important consideration for environmentally friendly hotels. Hotels can reduce water consumption by installing low-flow toilets, showerheads, and faucets, as well as encouraging guests to reuse towels and linens. Hotels can also take steps to conserve water resources. For example, hotels can implement rainwater harvesting systems to collect and reuse rainwater for irrigation or other non-potable uses. Implement Recycling Programs Recycling is another important way that hotels can reduce their environmental impact. Hotels can implement recycling programs to separate and recycle waste materials such as paper, cardboard, glass, and plastic. This way they can reduce the amount of waste they send to landfills. Offer Eco-Friendly Amenities Another way that hotels can be more environmentally friendly is by offering eco-friendly amenities to guests – things like reusable water bottles or refillable soap dispensers instead of single-use plastic bottles. Hotels can also choose to offer organic and locally sourced food and beverages, which can reduce the carbon footprint associated with transportation and packaging. Engage Guests Hotels can also encourage guests to participate in their sustainability efforts by providing information about the hotel's green initiatives and offering incentives for eco-friendly behaviors. They can offer guests discounts or loyalty points for opting out of daily housekeeping or using public transportation instead of rental cars. By engaging guests in their sustainability efforts, hotels can raise awareness about environmental issues and encourage guests to adopt more sustainable behaviors in their daily lives. Even if these efforts don’t convert anyone to the environmentally-friendly path, you’ll still make a lot of consumers happy. A hotel’s environmental efforts won’t drive people away, but they will bring new guests in.

Want to Attract Younger Hotel Guests? Go Green

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