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Weatherproofing Paradise: How Resorts Can Thrive in Winter

Winter holiday ski resort woman roasting marshmallows in BBQ firepit afterski fun leisure activity with friends. Couple grilling marshmallow stick in fire.

Hospitality is built on the promise to deliver a great experience. For oceanfront resorts and hotels, guest satisfaction revolves around sun, sand, and surf. But what happens when Mother Nature decides to play a different hand?

As climate change brings unpredictable weather patterns, even typically temperate coastal destinations may face sudden cold snaps, gusty winds, or rainy days – especially during off-peak season.

For guests who have booked months in advance with visions of sunny beachside relaxation, the cold and rain can lead to frustration. The promise of an unforgettable stay now rests on conditions neither the guest nor resort can control. The challenge is to pivot gracefully, even when a property’s biggest outdoor asset is temporarily out of commission.

Resorts around the world provide alternative forms of fun to their ocean centerpieces: Cliff House in Maine has a long list of featured experiences like markets and art classes, and even Soneva Jani, a Maldivian getaway, hosts cozy movie nights with a chef-curated menu.

There are many ways for resorts to innovate and turn less-than-ideal weather into moments guests will remember for years to come. The secret to weatherproofing a good time is in the planning and preparation.

Reimagine indoor spaces as entertainment hubs

When the weather sends guests indoors, surprise and delight them with creative programming that makes them forget what’s happening outside. Resorts can transform indoor spaces into vibrant social hubs with offerings like:

  • Pop-up experiences: Host themed events such as wine tastings, cooking classes, or craft markets. Art and science experiments can keep the kids busy, while yoga sessions paired with existing spa resources can culminate in an impromptu wellness retreat.
  • Live entertainment: Bring the outdoors inside with local bands, comedians, or even traditional cultural performances. A cozy lounge with live music and warm drinks can be as memorable as a beach day.
  • Game and movie nights: Set up a retro arcade corner, board game library, or mini cinema screening both family-friendly and date-night films. Add touches like popcorn stands or trivia prize giveaways to make these experiences stand out.

The goal is to take what might feel like “downtime” and turn it into a menu of curated activities, ensuring guests feel entertained and valued no matter what.

Cover outdoor spaces to extend the fun, rain or shine

Even if the beach itself is off-limits, resorts can still leverage covered outdoor areas to create magical experiences that embrace the atmosphere of the destination:

  • Cozy fire pit gatherings: Install fire pits under covered areas or indoors. Offer s’mores kits, blankets, and warm beverages like spiced cider or hot chocolate for intimate, memorable evenings. This is a perfect opportunity to feature star staff members to ensure everyone feels comfortable.
  • Outdoor dining with a twist: Enclosed patios or pop-up tents with heaters can become festive dining venues. Complete with ambient lighting and live acoustic music, diners create a charming escape from the weather.
  • Wellness in nature: Covered cabanas with heat lamps can be perfect for outdoor massages, fitness classes, or guided meditation sessions. The sound of rain or waves can enhance these experiences.

By strategically using covered spaces, resorts keep guests connected to the coastal charm while protecting them from the elements.

Reimagining the beach experience: Embrace the chill

Sometimes, the best approach is to meet the weather head-on. Resorts can encourage guests to embrace cooler or windier days at the beach in ways that feel intentional and fun:

  • Guided beach walks: Organize guided strolls along the shore, highlighting local wildlife, history, or geology. Provide windproof jackets, hot drinks, and binoculars for birdwatching or dolphin spotting.
  • Winter bonfires: Host bonfires right on the sand – yes, even in colder weather, complete with storytelling, acoustic music, or stargazing. Add unique elements like locally inspired snacks or specialty cocktails.
  • Adventure challenges: For more active guests, offer beach obstacle courses, treasure hunts, or photography scavenger hunts. These activities create lasting memories, even if the weather isn’t picture-perfect.

By reframing the beach as an all-weather destination, resorts can highlight the beauty and character of their locale year-round.

Communication sets the tone early

Part of keeping guests happy is managing expectations. Resorts should proactively communicate with guests before arrival, sharing tips on what to pack for variable weather and highlighting all the alternative activities they’ll offer if nature doesn’t cooperate.

Transparency builds trust and ensures that guests arrive ready to enjoy their stay, rain or shine.

While weather may sometimes prevent guests from visiting the beach, this doesn’t have to affect the quality of the stay. Resorts can turn even the stormiest days into sentimental stories by thinking creatively and offering diverse, engaging options.

If feasible, future plans may include facility additions like hot tubs or heated plunge pools. Management can work with operators to determine whether these investments make sense for the bottom line.

The hospitality industry thrives on its ability to adapt. This means proving that oceanfront resorts’ appeal extends far beyond the sunny days. After all, the true essence of hospitality isn’t just about the setting – it’s about how a destination makes guests feel inside and out.